What is Labubu Doll?
Big ears, jagged teeth, and an oddly charming grin — Labubu has become a familiar face in collectible circles worldwide. But what is this mischievous little figure, and why is it suddenly everywhere from Beijing to New York?
Origins: From sketch to cult toy
Labubu was created by Hong Kong-based artist Kasing Lung, known for his emotional, fairy-tale-inspired characters. First introduced in The Monsters series, Labubu quickly stood out for its eerie charm and expressive style.
The real turning point came with Pop Mart, where Labubu was released in limited blind box collections. These surprise drops made it a hit across Asia and, increasingly, in the West.
Why collectors are hooked
Cute, creepy, and unforgettable
Labubu toys strike a rare balance — they’re both unsettling and adorable. The exaggerated features make each one feel alive, almost emotional. Fans often describe them as “ugly-cute” or “weirdly comforting.”
Blind box thrill and rarity
Most Labubu figures come in sealed boxes, with no clue which version is inside. This adds excitement, scarcity, and a collector culture based on trading and discovery. Some rare versions are considered true trophy pieces.
Formats and styles
From soft plush and tiny keychains to oversized vinyl models, Labubu comes in all shapes and finishes. Some are minimal and pastel; others are dressed in elaborate costumes or seasonal themes.
Notable Labubu collections
Into the Woods & Halloween
These editions show Labubu’s darker roots — inspired by mysterious forests, spooky folklore, and moody color palettes.
Macaron and Checkmate
The Macaron series brings soft tones and dreamy visuals, while Checkmate plays with chess motifs and detailed textures. Both are fan favorites.
Large display editions
Some versions, like the 38cm plush or detailed vinyl sculptures, are designed for display. These premium pieces are often packaged beautifully and make great gifts.
Where to find Labubu toys
Official drops through Pop Mart remain the main source — via their app, stores, or conventions. That said, dedicated collectors often turn to curated shops for specific editions.
If you’re looking for a handpicked selection, Labubu Doll offers a wide range of plushies, vinyls, and gifts — with free shipping in the US from $25.
Labubu: more than a figure
Beyond the vinyl and fabric, Labubu stands out for its emotion. Each version feels like a story, a little monster with a soul. Whether you’re a new fan or deep into the scene, there’s always something fresh to discover.